TV & Video
CENTER OF PLATE REELS
To spotlight the center-of-plate proteins offered by Provista, I partnered closely with our VP of Hospitality and executive chef to produce a dynamic series of social reels. I led the creative direction, overseeing script development and ensuring the content aligned seamlessly with our brand’s tone of voice and visual identity.
STADIUM FOOD
Provista’s culinary team set out to showcase their versatility in stadium and concert venue settings, partnering with a chef and spokesperson. I supported the production by providing on-set art direction for a branded YouTube video. The final piece was distributed across all social media channels to amplify brand awareness and highlight Provista’s expertise in large-scale foodservice environments.
SENIOR LIVING
Provista’s hospitality team aimed to showcase how their comprehensive contract portfolio supports the unique needs of senior living facilities. The goal of this video was to highlight how Provista helps these communities operate efficiently while delivering a warm, resort-like experience for residents. I provided on-set art direction during the production of the YouTube video, which was later shared across social media channels to drive broad brand awareness.
PROVISTA AKO PARODY VIDEOS
For each Provista Annual Kickoff (AKO), I developed a unique theme that aligned with the company’s goals and key messaging for the year. Building on that theme, I wrote scripts and art directed a series of opening videos to kick-off each sales meeting. These videos blend internal humor with creative storytelling, often parodying well-known shows or films to engage the audience and set an energetic, memorable tone for the week.
50% Off sale
When Eyemart Express wanted to take 50% off their in-store frames, I came up with the concept of using the slash from the percentage sign to divide the screen and show the selection of everything included. I art directed this commercial, working closely with the editor and voice over. This spot was made in English and Spanish.
epic
At Eyemart Express, they believe in 3 things: Right Glasses, at the Right Price, Right Now. Using these spokespeople, I came up with an idea for them to be watching an epic movie all about these embodiments. This would bring brand awareness and could run all year long. I art directed this commercial, working with the actors on set.
