EVENT BRANDING

PROVISTA AKO

Each year, Provista hosts an Annual Kickoff (AKO) event designed to energize and align the sales team for the year ahead. For the past four years, I’ve led the development and presentation of unique event themes to the VP of Provista, ensuring each concept is strategically aligned with the company’s goals. These themes are woven throughout the week-long event and brought to life through a cohesive suite of branded assets, including custom lockups, PowerPoint templates, agendas, name tags, interior signage, swag, email campaigns and social media posts.

RE

Recharge, Renew, Restart.

For my first AKO, I was tasked with developing a theme centered around the idea of transformation. The year 2022 was poised to bring significant change—opportunities to grow the business and propel us forward. I introduced the concept of "Re."

Re | A simple prefix that, when placed in front of a word, signals transformation. It became the anchor for a dynamic and versatile theme:

Employees: Re|charge – A space to recharge, reconnect, and reenergize with colleagues
Members: Re|new – A renewed sense of partnership and shared purpose with our members
Enterprise: Re|start – A unified restart across the organization, moving together into the next phase of our journey

This theme was applied across all touchpoints of the event, setting the tone for a transformative year ahead.

ODYSSEY

Discover the next frontier.

Provista’s 2023 AKO centered on technology, innovation, and forward momentum—an exploration of new ideas and the acceleration into a future-focused mindset. I developed the theme “Odyssey” a bold, space-inspired concept influenced by Star Trek and infused with a retro 70s color palette.

To bring the theme to life, I created custom graphics such as a ship emblem (The U.S.S. Provista) and environmental branding, all designed to reflect a spirit of exploration. I even curated a Space Funk playlist to energize attendees and enhance the immersive experience.

Listen to the Odyssey playlist!

30

Celebrating 30 years of Provista!

2024 marked Provista’s 30th anniversary and called for a bold, nostalgic celebration. We transported attendees back to 1994 with vibrant ’90s vibes, bright colors, and Memphis-style patterns. The agenda was creatively designed to resemble a high school yearbook, and employees submitted their own ’90s photos for a playful, personal touch. The highlight? A nostalgic awards celebration and after-party styled as a ’90s prom, complete with a gym floor dance setup!

To tie it all together, I developed the theme “Rewind. Pause. Fast Forward.”—a nod to our past, present and future. This structure not only reinforced the event’s storytelling but also served as a creative framework for pacing presentations throughout the week.

Blazin' trails

Saloons, cowboys, and a new frontier... Provista was blazin’ trails into 2025! We embarked on a journey through uncharted territories, guided by the spirit of the Wild West. Like fearless cowboys and cowgirls, we harnessed the power of innovation, grit, and determination to conquer new frontiers.Meeting spaces were transformed into western storefronts, complete with tumbleweeds and cacti. Employees stayed engaged during breaks with themed activities like lassoing contests, mechanical bull riding, and horseshoe tossing.

The Pillar Awards night complimented the day by taking on the vibe of a lively honky-tonk, glowing with neon lights. Attendees embraced business casual attire with a western flair. A live country music band set the tone, and line dancing brought the celebration to life.

Listen to the Blazin' Trails playlist!