email & direct mail
THE CONNECTION
This monthly internal email keeps Provista employees informed and engaged with timely updates. Each edition features hot topics, company store highlights, internal reference tools, employee spotlights, top monthly sales, pop culture moments, and a community corner with opportunities to volunteer. I applied key visual brand elements, such as the signature “eyelash” graphic, to create a cohesive, on-brand design that reinforces our identity and enhances visual recognition across internal communications.
ENVI® EMAIL SERIES
This email series was developed for our procure-to-pay software, Envi®, and designed as a “choose your own adventure” experience. Recipients could explore the content most relevant to them by selecting from three key focus areas: Scanning & Inventory, Contracts & Purchasing, or System Integrations. To enhance visual dimension and user engagement, each email incorporated branded JPGs and GIFs that brought the content to life. A consistent footer was included in every message to reinforce brand identity and ensure cohesion across the series.
welcome emails
I created a series of trigger emails for Eyemart Express, including this welcome series. We wanted to capture the heart of our customers and remind them of the great selection headed their way.
direct mail
At Eyemart Express, they're constantly reaching out to their customers, and a lot of that has to do with direct mail. In this example, I came up with the concept that once you receive your tax refund, you can spend less on necessities (like glasses) and more on the fun stuff (like a guitar) when you shop at Eyemart Express.
With employed doctors next door, I really wanted to grab the customer's attention that they needed a new eye exam. With this approach, I thought about how people often mistake common objects (like a cat) with unusual ones (like a raccoon) when they can't see properly. And with variable data on a digital press, I was able to personalize it.