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retail signage
eyemart express stores
When Eyemart Express decided to update their brand, they needed a whole new look to go with it! I spent months researching the interiors of various stores and wanted to convey a feeling of joy when you walked into each location. The happy faces, the bright colors, and the three pillars of the company stand proudly in this design. Right glasses. Right price. Right now.
Because of these plug-in-play header images, all stores chain-wide were able to use them no matter their fixture. I worked closely with the merchandising team to develop a plexi system so that all stores could be consistent, despite their unique designs.
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